Participation Criteria

Elligibility: Students from Grades 9-12

Team Size: 3-5 members per team

Participation Fee: ₹2,000 per team

(Only for teams advancing to final round)

Event Tracks: Each team has to choose a single track to participate in.

Additional Information:

Multiple Teams can participate from a school.

Shortlisted teams will move on to the final round and will receive mentorship from industry experts.

Students must carry his/her school ID card at the time of registration. An application with the school stamp and signature of the Principal is also acceptable in this case. It is mandatory to show official photo identification proof.

A team can participate in a single track which has to be mentioned while registering.

Teams are supposed to carry a fully charged laptop (one per team) as they will be given a chance to further enhance the presentation on the final day after gaining insights from the lightening talk by one of the mentors.

The shortlisted teams will be assigned a mentor (an industry expert) who will help them enhance their presentation

before the final pitch. The assignment of the mentor will be random.

The final presentation should be clear, concise, and persuasive, focusing on how the proposed strategy meets the brand's objectives. Teams will have to present their entire marketing strategy in a time of 4 minutes.