What to Build

Event Tracks: Industry-Specific D2C Businesses

Teams can choose any one track to participate.

1. Apparel & Fashion

A D2C loungewear brand for women in premium yet affordable category, focusing on comfort and trendy designs.

Objective: To increase sales revenue.

2. Health & Wellness

A D2C brand selling all-natural supplements and vitamins.

Objective: Increase website traffic by leveraging social content about healthy living.

3. Beauty & Skincare

A vegan, cruelty-free skincare brand emphasizing clean ingredients and sustainability.

Objective: Improve customer loyalty through personalized engagement and rewards.

4. Tech & Gadgets

A D2C startup selling ergonomic tech accessories aimed at improving productivity and comfort.

Objective: Launch a new product and create buzz to drive initial sales.

5. Food & Beverage

A Pan-Asian restaurant targeting tourists in a Tier-II city with a unique dining experience.

Objective: Increase brand awareness among tourists visiting the city.

6. Parenting & Career Consultation

A parenting and career consultation coach offering personalized advice and resources for parents and professionals.

Objective: Increase business leads by promoting tailored consultations and valuable resources through digital channels.

 

 

 

Key Activities to be performed by the Teams

Each team will be required to address the following key areas in their digital marketing strategy presentation:

1. Competitor Analysis

·         Identify key competitors in the chosen sector.

·         Analyze competitors' strengths, weaknesses, market positioning, and customer engagement strategies.

·         Highlight gaps in the market that the brand can leverage.

2. SWOT Analysis

·         Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for the brand, focusing on internal factors (strengths/weaknesses) and external market conditions (opportunities/threats).

3. Target Audience Identification

·         Define the target audience for the brand.

·         Create customer personas based on demographics, behavior, pain points, and motivations.

·         Identify key platforms and channels where the target audience is most active.

4. Marketing Strategy (with Timelines)

Teams must develop a detailed marketing strategy, covering the following areas:

·         Social Media Content Plan: Outline a social media calendar, including types of content (posts, stories, videos) and engagement tactics.

·         Paid Media Strategy: Create campaigns using Google Ads, Facebook, Instagram, etc., with a focus on conversions and brand awareness.

·         Email Marketing & Retargeting: Plan email sequences for lead nurturing, customer retention, and cart abandonment.

·         Influencer or Partnership Marketing: Propose collaborations or partnerships with influencers or complementary brands to boost visibility.

·         WhatsApp/Referral Campaigns: Design campaigns for customer engagement through WhatsApp or referral programs to incentivize existing customers to bring in new ones.

5. SMART Goals and Metrics (OPTIONAL)

·         Prepare a 30-day content calendar for social media (Use of Generative AI tools is allowed)

·         Create specific, measurable, achievable, relevant, and time-bound (SMART) goals for the marketing strategy.

·         Include clear timelines and milestones for executing each aspect of the marketing plan.

·         Propose key performance indicators (KPIs) to track the success of the campaigns, such as:

o   Increase in website traffic

o   Number of new leads generated

o   Social media engagement rates

o   Conversion rates

o   Customer acquisition cost (CAC)

Note: Any team that attempts to prepare slides on this section will be given bonus points.

 

6. Presentation & Pitch

·         Teams will have to present their entire marketing strategy, walk judges through their analysis, and pitch their final recommendations in a time of 4 minutes.

·         The presentation should be clear, concise, and persuasive, focusing on how the proposed strategy meets the brand's objectives.